Proposals typically include a cash offer to the homeowner, contract length, desired commission rate, and marketing plan.
Your proposal is essentially a virtual listing presentation to the home seller, showcasing your qualifications and the terms of the listing agreement. A strong proposal will provide home sellers with a comprehensive view of who you are and why you’re the best agent for the job. Here’s what to include:
1. Competitive Contract Terms
Ensure you cover the key aspects of the contract clearly:
- 💰 Cash Amount: Specify the cash you will pay to the home seller after they sign the listing agreement. You can propose any amount at or above the minimum cash value set for the property.
- % Commission: Clearly outline your proposed commission for the listing agreement.
- 🗓 Term: Include the desired length of the contract, specifying how long you intend to work with the seller to market and sell their property.
2. Personalization Message
While competitive numbers are important, the personalization section is often what sets you apart from other agents with similar terms. This written message should include:
- A personalized introduction that addresses the seller’s unique needs and circumstances.
- A detailed description of your professional expertise, experience, and approach to selling homes.
- Recommendations for the property, including any suggestions for improvements or strategies to maximize its appeal.
- Links to your website and social media profiles, offering the seller more insight into your professional background and services.
3. Agent Bio and Experience
Include a concise but compelling bio that highlights your relevant experience, past successes, and expertise in the local market. This will help sellers understand your background and why you’re the best choice to sell their home.
4. Services and Strategy
Detail the services you offer, from marketing strategies to staging advice, and what makes your approach stand out from the competition. Show how your methods align with the seller’s goals and how you will work together to sell their home.
5. Professionalism and Credibility
Attach any testimonials, awards, or certifications that demonstrate your professionalism and ability to deliver results. This builds trust and strengthens your case as the right agent for the job.
By including all these elements in your proposal, you not only ensure the seller is well-informed about your terms but also highlight your qualifications and approach in a way that resonates personally. Make your proposal thorough, engaging, and tailored to the seller’s needs, so they can feel confident in choosing you for their home sale.