Proposals typically include a cash offer to the homeowner, contract length, desired commission rate, and marketing plan.
A proposal is a virtual listing presentation to a home seller that showcases your contract details, expertise, services, agent bio, and more. You should include any information that gives the seller a better understanding of who you are and why you’re the best choice for the job, as well as competitive contract terms based on these three areas:
💰 Cash amount: Cash paid to the home seller after signing a listing agreement. You can propose any amount at or above the minimum cash value set for the property.
% Commission: Proposed commission on your listing agreement.
🗓 Term: Desired contract length on your listing agreement.
While numbers are important, don’t skip over the personalization message to the homeowner. This written section is often the deciding factor for home sellers choosing between agents with similar contract terms. Provide detailed information about your professional expertise and recommendations for the property, just as you would if meeting in person, as well as links to your website and social media profiles. The seller should walk away from the description section knowing everything they need about you and your services.